Hiphop Mogul JayZ signs Man City Kevin De Bruyne to Roc Nation Sports
American rap artist, Jay Z has signed Manchester City midfielder, Kevin De Bruyne to his sport management company, Roc Nation Sports.
Roc Nation Sports is the sports management division of Roc Nation, an entertainment company founded by Jay-Z.
The Sports branch was launched in 2013 and proclaims its mission is to aid the careers of athletes on and off the field.
Commercial deals, media relations and ‘brand strategy’ are all listed as areas Roc Nation Sports helps develop with their clients.
De Bruyne took to Instagram on Tuesday afternoon to confirm the news.
Taking a selfie alongside his wife, Michele, he wrote: ‘Incredibly excited to announce that I’m officially joining the @rocnationsports family!
‘Can’t wait to show you guys what lies ahead. #RocFam.’
The 27-year-old was part of the J&S International Football Management stable but is now the latest football star to join Roc Nation Sports.
The Belgium international’s team-mate Romelu Lukaku is another who is among the clientele as is Lukaku’s Manchester United team-mate Eric Bailly. The aforementioned trio have joined a group footballers at the agency that started with Bayern Munich defender Jerome Boateng.