Kia unveils ‘Air Purifier anti-virus’ Sonet
The emergence of coronavirus pandemic has forced auto manufacturers to return to the drawing board and come up with concept that would attract auto lovers with their products.
Kia Motors Corporation, one of the world’s largest automakers, is taking a giant step from building vehicles that would ensure road safety to the ones that would safeguard healthcare.
With the introduction of Kia Sonet, the firm is assuring its clients worldwide of a new dawn in the automobile world.
Kia Sonet is equipped with Smart Pure Air Purifier with virus protection to further promote the safety of drivers and their loved ones.
This feature sets the Sonet apart in its segment and once again sets a new benchmark in its category. The new Smart Pure Air Purifier in Sonet has a two-level purification system. The pollutant-cleansing HEPA filter incorporates N29 which uses fiber made from nano-ionic bonding technology of copper sulphide, to remove pollutants and bacteria from the cabin.
The second level of filtration is achieved through UVC LED, scientifically proven to kill bacteria and viruses. The system not only effectively cleans out pollutants from the cabin, but also kills bacteria and viruses as it cleans the air.
Manufactured at Kia’s state-of-the-art production facility at Anantapur, Andhra Pradesh, the Sonet is Kia’s all-new smart urban compact Sport Utility Vehicle (SUV), and the brand’s latest made-in-India global product after the Seltos. The new Sonet marks Kia Motors’ entry into the burgeoning compact SUV segment, and sets new benchmarks with its first-in-class features.
Smart Pure Air Purifier with virus protection
Wireless smartphone charger
Audio performance for concert
Electronic Stability Control
Front and rear parking sensors
Projector fog lamps
Highline tyre pressure monitoring system
The world premiere of the production-ready model follows the global unveiling of the Sonet concept at the Delhi Auto Expo in February. Sales of the new car will commence soon in India, with sales in many of Kia’s global markets due to follow.
Kia Motors Corporation President and Chief Executive Officer Ho Sung Song, said Kia Motors continues to be recognised globally through products which offer exquisite design and world-class quality, along with ‘The Power to Surprise’.
According to Song, everything about the all-new Sonet is uniquely Kia and is sure to delight both drivers and passengers.
He said: “With its aggressive and modern design language, fun-to-drive dynamics, and Kia’s latest high-tech features, the Sonet puts an exclamation point on our ambition to make Kia the brand of choice, especially among millennial and Gen Z consumers. The Sonet fills a need in the growing SUV market, in India and further afield, and will attract a wider number of consumers to the Kia brand.”
Kia Motors India Managing Director and Chief Executive Officer Kookhyun Shim, said: “We are extremely excited to introduce the Sonet, which is made in India for the world. After the success of the Seltos and Carnival, we are confident that Kia will revolutionise yet another market segment in India with the Sonet by addressing the unmet needs and aspirations of customers. The Kia Sonet is designed and developed to deliver a best-in-class experience in quality, design, technology, features and drivability to attract a wide spectrum of customers across segments. The Sonet will be produced at our state-of-the-art Anantapur plant to Kia’s exacting global standards, and we are sure it will be received with enthusiasm by new customers and existing fans of the brand alike.”
The Sonet aims to delight occupants inside. To create a concert-like ambience, the Sonet is the only vehicle in its category to offer audio performance from BOSE, with a premium seven-speaker system with sub-woofer. Other mood enhancers include the LED Sound Mood Lighting, introducing a level of personalisation unique to this segment, as well as a wireless smartphone charger with cooling function, exclusive to the Sonet.
Taking centre stage on the Sonet’s dashboard is the largest-in-segment 10.25-inch (26.03 cm) HD touchscreen with infotainment and navigation system – a display that confirms Kia’s premium positioning in the compact SUV segment. Additionally, the 4.2-inch (10.66 cm) instrument cluster presents important information to the driver in vivid colour and clarity, such as turn-by-turn navigation instructions, Highline Tyre Pressure Monitoring System (TPMS) and drive mode and traction mode selection.
Inside, the Sonet is designed around the driver, with a well laid-out, easy-to-use connected infotainment and cluster interface, and high quality materials all around. Despite compact exterior dimensions, the interior of the Sonet offers ample, ergonomic space for all passengers.