On January 21, 2021, MAVIN founder and supreme, Don Jazzy took to his social media pages and announced the signing of his label’s latest signee, Ayra Starr.
On his Twitter page he wrote that, "Last year I met the most incredible 18 year old girl, her name is @AyraStarr. It’s been a fantastic experience working behind the scene for over a year and we at Mavin are proud to present her to the world. Pls follow and join me to welcome to MAVIN @ayrastarr #MAVINACTIVATED."
This would be MAVIN Records first major signee in two years. The last artist to be unveiled by the label was Crayon. As they did with Rema and Crayon, Ayra Starr has also released her debut EP shortly after getting unveiled.