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SPORTS TOURISM IN AFRICA – David Doherty

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SPORTS TOURISM IN AFRICA - David Doherty

SPORTS TOURISM IN AFRICA – David Doherty

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SPORTS TOURISM IN AFRICA – David Doherty

SPORTS TOURISM IN AFRICA – David Doherty

In his address as a speaker during the recently held Jobs & business opportunities in AFRICAN TOURISM MARKET, the CEO of Team Nigeria International gave this awesome speech. Please read on:

Sports tourism if focused on, is a very remarkable opportunity under tapped in Africa, compared to other terrains.

Many across the globe, travel to the UK, to watch premier league matches, but how many do travel to watch African club matches? Aside the nations cup, that involves more countries and its even once in every two years. Also, leaving aside the world cup, which was only once hosted in South Africa, since inception.

But achieving all these will definitely not be possible without due performance, from our African and even Nigerian sports sector leaders.

Let’s take for instance, according to the FA Director of Grassroots and Coaching Development in England, FA invests £4million annually, into its grassroots football and that is the reason for the results, we are seeing today in the premier league. I believe this can be emulated in Africa and even in Nigeria, if we truly desire and want growth in our sports sector.

By this remarkable growth if achieved, our sports will develope, to an envious stage that others would want to partake in what we do and the things we do, globally. If done the right way. Thereby getting more exposure for our sports in Africa.

This development, am sure will generate profits for investors and create job opportunities for our young ones in the area of mainstream media, social media, hospitality, administrative/management opportunities, coaching, talent identification, intermediary, punditry, e.t.c in the Nigerian economy, if these structures are well planned, outlined and managed, as discussed.

Absolutely, there is need for sport leaders, to advocate for the construction and maintenance of world class, sports facilities in Africa and that is why we are here.

Sports facilities, are an investment in the development and diversification of the tourism industry, as sports tourism contributes to employment creation and poverty alleviation.

The existing formal economies in Nigeria by extension Africa, are not creating jobs fast enough to absorb millions of graduates leaving the various colleges and Universities.

To buttress the discussion so far, data from the Visit Britain research report indicates that in 2014, the United Kingdom received about 800,000 football tourists, who spent approximately, £684million in the country.


This is undoubtedly, a significant shot in the arm for the UK economy.

Without proper policies and strategies, it should be noted that Africa and even Nigeria, will continue to be seriously marginalised, in terms of the benefits of the global sport industry.

Dare Gbadebo
www.naijaonlinetv.co.uk

Author: Dare Gbadebo is the publisher with the trademark darebaba.net is a versatile writer who had his media training based on photography at PEFTI film institute and has written for many top media houses in Nigeria. Stay tuned for your favourite celebrity news political updates and paparazzi. Darebaba on social media Facebook | Instagram | Google+

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